BreastScreen Tasmanian has launched a new advertising campaign encouraging women to get screened for breast cancer.
State manager of the Department of Health and Human Services – Cancer Screening and Control Services Gail Ward said screening mammograms were the best way to detect breast cancer early.
“Early detection gives women the best chance of successful treatment so we’re encouraging women to arrange a mammogram as soon as they can,” Ms Ward said.
“All Tasmanian women aged 40 or over are eligible to attend the free BreastScreen Tasmania Service.
“Women aged 50-69 are particularly encouraged to attend – a doctor’s referral is not required.
“The facts are the older women get the more at risk they are of developing breast cancer.
“That’s why we continue to encourage all women over 40 to be screened, and especially women aged 50-69,” Ms Ward said.
The ads are part of a new “facts of life” campaign run by BreastScreen Tasmania and jointly funded by the Australian and Tasmanian governments.
The face of the “facts of life” campaign is media personality and former Miss Tasmania, Robyn Martin.
In the ads, Ms Martin encourages women to think about the facts and the importance of regular screening mammograms.
To book an appointment call BreastScreen for the cost of a local call on 13 20 50.