Save triple zero for saving lives

Ambulance Tasmania has launched its Save Triple Zero for Saving Lives advertising campaign urging Tasmanians to call triple zero only in real emergencies.

The campaign is in response to unnecessary triple zero calls tying up emergency resources, which can delay ambulances reaching real emergencies.

Last year Ambulance Tasmania responded to over 55,000 triple zero calls, so it is important paramedics are available to meet the needs of those most acutely ill or injured in the community.

The Save Triple Zero for Saving Lives campaign features a series of short television and radio advertisements highlighting appropriate and inappropriate triple zero use.

The campaign ran successfully during 2011 thanks to local media outlets promoting the message.

Following the campaign, growth in demand for ambulance services in 2011 was three per cent, down from six per cent in 2010.

Demand for ambulance services is always increasing so it is important Ambulance Tasmania uses innovative public education campaigns to help respond to these busy times.

While this campaign focuses on reducing inappropriate triple zero calls, Ambulance Tasmania urges all Tasmanians not to hesitate to use triple zero in a real emergency, including for suspected heart attacks.

It is important triple zero callers stayed focused, relevant and on the line.

People calling triple zero will be asked to give the location or address of the emergency, the phone number from which they are calling and a brief description of the emergency.

The call-taker will then ask a series of specific questions – listen carefully and try to answer as clearly and concisely as possible.